| 1. You need previous design experience or training to successfully create your own effective marketing materials. |
| Less True - 1 2 3 4 5 - More True |
| 2. You need expensive software and a lot of typefaces to do the job right. |
| Less True - 1 2 3 4 5 - More True |
| 3. Design success cannot be measured except by subjective criteria. |
| Less True - 1 2 3 4 5 - More True |
| 4. Tools like templates and text styles are primarily useful for full-time, designers. |
| Less True - 1 2 3 4 5 - More True |
| 5. Design (i.e., layout and formatting) and content (i.e., ideas and words) have little to do with each other. |
| Less True - 1 2 3 4 5 - More True |
| 6. A single sheet of paper is not enough to use as the basis for building a career, or a firm. |
| Less True - 1 2 3 4 5 - More True |
| 7. Details, like not pressing the space bar twice after periods, are unlikely to make a big difference in a design's effectiveness. |
| Less True - 1 2 3 4 5 - More True |
| 8. To keep your market interested, every project must be designed from scratch for maximum impact. |
| Less True - 1 2 3 4 5 - More True |
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