Plan your marketing success
Plan, manage, and deliver your marketing success with an action plan you can stick to
Most marketing programs fail not because of a lack of resources and talent, but because of a lack of planning, focus, and consistent action.
I've created a series of four Mindjet MindManager templates that provides a long-needed planning framework that displays marketing tools and message in the context of monthly marketing goals. This creates a synergy between tools, and provides a step-by-step action plan for success.
- Step 1. Select a product or service to promote during each of the next three months. This provides a focal point for your marketing.
- Step 2. Choose a newsletter topic that relates to each month's featured product or service.
- Step 3. Select the marketing tools that best support your monthly newsletters and marketing goals.
- Step 4. List specific topics for each marketing message, and the dates they will appear.
A monthly marketing action plan helps you take full advantage of today's low-cost Internet tools, as well as others like Squidoo.
Many businesses fail to take full advantage of these online tools because they lack an easy way to relate the tools to their monthly goals, and they lack an efficient way to create content.
Content creation becomes easy, however, when you have a visual system for identifying content needs ahead of time.
Once you know what's needed, and when, you can "chunk" topic creation into short working sessions you can complete in as short as 20 to 30 minutes.
Spreading tasks over short, frequent working sessions makes it possible for you to be consistently visible. Constant visibility ensures that your firm will be the first one thought of when your prospects are ready to buy and your clients are ready to re-buy (or upgrade). It also increases your chances for word-of-mouth referrals.
Experts agree that planning is the single most important element in a successful marketing program. Planning provides focus, eliminates waste, multiplies efficiency, and makes constant visibility possible.
Learn exactly what's involved in planning your marketing, and how to create a visual action plan.
You'll find out about how to obtain the marketing templates you need to help you profit from the coordinated use of multiple marketing tools.
You'll also learn how you can take advantage of a 21-day free trial to explore working with Mindjet's Mind Manager.
Call or e-mail me and ask about personalized 1-on-1, web-based coaching.
Watch your personalized marketing action plan take shape on the screen of your computer as we discuss your marketing messages and options. After the call, I'll send you a finished plan to guide your marketing success.
Contact roger@designtosellonline.com, or call 603-742-9673 for assistance setting up a customized webcast program.
I can help you profit from this exciting new marketing tool by preparing the personalized PowerPoint templates and an event plan for the coming year.
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