New Report Shows How to Format White Papers for Maximum Response

Press Release
For release: August 15, 2007

Design refinements, layout, and typography play an important role in the success of white papers created to attract prospects, build mailing lists, and introduce new technologies. To help white paper authors, design author and marketing consultant Roger C. Parker has just released White Paper Design that Sells: 16 Easy-to-implement Best Practices to help business owners and designers make the right formatting decisions when preparing their white papers.

Based on the latest Microsoft research into print and online reading, Roger C. Parker's White Paper Design that Sells offers tips for choosing the right typeface, type size, line spacing, and line length. It also contains suggestions for line length and adding graphics. 

"It's essential," emphasizes Roger C. Parker, the report's author, "that you make it as easy as possible for readers to quickly grasp your ideas and minimize interruptions, so they will continue reading." 

Adds Parker, "Once they put your report down, they may never pick it up again!"

Roger C. Parker is the author of 38 design and marketing books. Over 1.6 million readers around the world own copies of his books, which include Looking Good in Print: A Guide to Basic Design for Desktop Publishing and Design to Sell. 

• Roger C. Parker
  
• roger@designtosellonline.com
• 603-742-9673