What will you gain?

You will learn how to:

• Create deeper, lasting relationships with current clients and customers
• Convert more prospects and web visitors into buyers
• Resell and up-sell past clients and customers
• Reduce marketing costs by doing more yourself
• Save time and get your message to market faster

Deepen relationships and business with current clients

• Create new opportunities with prospective clients
• Increase the size of your engagements
• Lead masterful sales conversations from start to close
• Sell when you 'have no time' to sell
• Develop powerful new business proposals
• Sell without becoming too 'salesy'
• Overcome call reluctance

Build and stick to business development goals

• Shift from selling features to selling value
• Build value in the selling process itself
• Craft a compelling value proposition that speaks to your prospects
• Make the business case for your services
• Communicate the value of your solutions in your proposals
• Leverage examples of value propositions others use
• Differentiate through value you provide

Who?

Who can benefit from attending? This three-part session is perfect for individuals seeking more control over their marketing and promotion, by reducing the costs of outside production and service. It's ideal for:

• ŸRetailers who want to build act new business and build profitable customers
• ŸSelf-employed professionals who want to promote their expertise at the lowest cost
• ŸAssociation executives seeking design and marketing training for staff and volunteers

How much?