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For many businesses, design is misunderstood, considered too expensive, and fails to produce measurable results.
The result is a communications paralysis, the lack of an on-going marketing platform that can serve as a catalyst for growth and profit.
Design to Sell, my 38th book, takes the mystery out of effective design and shows you how to create effective marketing materials that can help you:
- Differentiate your firm from your competition
- Pre-sell the importance of your messages
- Keep in constant touch with clients and prospects--even if you have not had any previous design or marketing experience!
Best of all, Design to Sell shows you how to create a platform using Microsoft Publisher, a powerful software program already found on hundreds of thousands of Windows-based computers.
You'll learn what you need to succeed, even if you have not had previous desktop publishing or design experience.
Design to Sell's lessons, of course, can be applied using any desktop publishing program.
I wrote design to sell for those business and association owners who wanted to save time and cut marketing costs by:
- Targeting their message to those most likely to buy
- Educating their market to make the right choices
- Maintain constant visiblity among clients and prospects
Design to sell has been widely praised by:
- Entrepreneurs introducing new ventures
- Self-employed professionals promoting their expertise
- Coaches and consultants
- Design educators and marketing experts
- Marketing and sales managers within mid and large firms
- Association executives
Roger C. Parker succeeds again at providing information for beginners, those with some experience, and plenty of nuggets for those who think they've seen it all.
Alex W. White, design consultant, author
The Elements of Graphic Design and
Advertising Design and Typography
What a needed book by Roger Parker, a dean of design! Today's multi-tasking generations will give your printed materials more than a split second's worth of attention with attractive design. Learn what you need to make this happen.
Paul and Sarah Edwards
Authors of 16 business books including a new edition of
Making Money with Your Computer at Home
From the foremost authority on good design, I naturally expected another great design book. Instead, Roger Parker gave me a great marketing book with an interesting perspective that provides practical, pragmatic techniques that will resonate with both entrepreneurs and marketing executives. Brilliant Simplicity!
Marketing strategist for Ziff Davis Media
Roger Parker knows the importance of design in establishing the image of a company and setting the environment most conducive for sales. This book covers it all.
Joseph Sugarman, Chairman