I've helped businesses grow, careers prosper, and people like yourself plan, write, and design for marketing success.

As your firm continues to grow at an accelerating rate, there is increasing need for a on-going, multi-faceted, marketing program you can control yourself, saving time and money by:

• Targeting your message to those most likely to buy
• Promoting your expertise using relevent and helpful information
• Doing as much work in-house as possible.

The following examples show some of the ways I've helped firms on the cusp of major growth create a platform to educate prospects and keep in constant touch with prospects, previous clients, and marketing partners.

The size of the firms, the budgets, and the challenges might differ, but the underlying goals remain the same: targeting, market education, and keeping in constant contact. 

Let me help you

Put my 20 years of experience helping clients and over 1.8 million readers to work helping you and your staff use today's technology to design, write and  plan for success.

Please read on to find out how I've helped businesses big and small consolidate their success and create a consistent program to attract qualified prospects and retain loyal customers.

Channel development: helping retailers market more effectively. Addressing the perennial problem of unused co-operative advertising funds, I prepared a marketing handbook and series of workshops around the country that showed Apple retailers how to market themselves more effectively on the local level using their accumulated co-operative advertising funds.

Point of sale merchandising, new product development.
Selling at the Speed of Light was a sales training guide I wrote to help Hewlett-Packard's sales channel emphasize user benefits, instead of specifications. I also advised firm and represented end-user color ink-jet and laser printing concerns at presentations delivered at major computer industry technology conferences.

Market expansion and $87 million dollar buy-out. As advertising manager and consultant, I helped Magnolia outlive its competitors by consistent educational marketing and cost-effective image building. Magnolia Hi-Fi become the dominant electronics retailer in the Pacific Northwest (and beyond). Best Buy recently acquired Magnolia and is currently adding "Magnolia-philosophy" inside its superstores.

Taming media costs and attracting pre-sold prospects.
In just a few years, I helped Ballard Computer grow into the Pacific Northwest's largest independent computer retailer. Ballard's success was based on small advertisements that were always present, targeted newspaper inserts, in-store merchandising, and customer follow-up Ballard grew from one small to five superstores within three years.

Simplifying executive new business presentations.
With over seven hundred partners in thirteen offices on three continents, Shearman & Sterlining's new business presentations lacked a consistent voice. I simplified the presentation template and prepared a simple style guide, which greatly reduced the time it took to prepare presentations and also contributed to a more consistent image for the firm.

Refocusing channel merchandising strategies. At one time, many consumer electronics stores selling Yamaha Audio were focusing on the high end, ignoring the growing market for mid-priced items. My Selling The First Time Buyer presentation and workbook increased market share at a time of intense price competition.

Customer surveys. Volvo North America hired Roger C. Parker to test the effectiveness of customer service and on-going promotion in one of its most important territories from a customer's perspective.

Building sales through effective market education.
Market education often plays a major role in my client work. For PaperDirect, I created a series of books to simplify their product line and help prospects to choose and make best use of PaperDirect's extensive line of pre-printed colored papers. Thiese premium books were supplemented by ongoing articles in Technique, a monthly design magazine aimed at entrepreneurs.

Writing to educate and sell.
During the early days of desktop publishing--before Aldus Software was purchased by Adobe--I conceived and wrote the Aldus Guide to Basic Design. Hundreds of thousands of copies were printed, increasing the rate of software registration and building customer loyalty by sharing the basics of effective design.

Helping channels increase sales of up-market products
Bang & Olufsen of America has hired me on several occasions to help their channel partners profit from reselling previous customers and encouraging increased referrals.

Helping a service professional build a platform. For Gene Paltrineri, Certified Master Photographic Craftsman with no previous desktop publishing experience, I prepared a newsletter template he could complete himself, helped him cut $10,000 from his advertising budget and attract better qualified prospects.

Writing, promotion, and consultation. I've been preparing online content and templates for the Microsoft for over a decade, in addition to representing Microsoft on new product press tours throughout the United States. I've also consulting on version updates and other projects.

Promoting user benefits and brand awareness. Using blogs, newsletters, special reports, teleseminars, webinars, and Wizards, I have prepared helped introduce Mindjet's Mind Manager mind mapping software to overlooked markets like authors, marketers, and self-employed professionals.

Teleseminar host and producer. During the past few years, in addition to my own ongoing seminar and webinar series, I've been hosting the Wednesday night "expert interviews" for the Guerrilla Marketing Association. I've interviewed over 150 of the most respected and best-selling marketing and publishing professionals who have been my guests.

Copywriting and presentations. I've created and written two major curriculum projects for the American Writers & Artists, a division of Agora Publishing. I am am key presenter at their annual Graphic Design Bootcamp and contributor to their design newsletter.

Creating a platform for career transition. The Anger Bee, a newsletter template prepared for a Southern California psychologist, provided the platform necessary to transform his career. The newsletter platform opened up numerous opportunities for career growth through writing, training, and information publishing.

Launching a brand on a shoestring. The Trade Show Marketing newsletter template I created for Espresso Dave immediately became a lead-generation success, generating press interest and positioning the firm for rapid growth and a national presence.

Writing to help non-designers avoid embarrassing mistakes. Helped Ascender Corporation create an inexpensive font package for self-employed professionals and small businesses expand their design options. The Ascender Creativity Font Pack includes an online font selector and a review of the most common formatting mistakes.

Providing a non-designer with a promotional platform.
In addition to a strong, recognizable brand image, Eric L. Brotman Ph.D. Seminars now has the marketing platform and templates needed to promote his seminars and consultations through newsletters, postcards, and faxes.

Helping spread the word about print-on-demand postcards. Through newsletters, webinars, online content, and teleseminars, I've helped AmazingMail enter new markets and identify new client opportunities.  for its print-on-demand postcard marketing services.

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