| 1. Consistency is the key to making small ads pay off. |
| TrueFalse |
| 2. Search engine advertising, and the one-column by one-inch ads in each issue the New Yorker, can teach you a lot about creating effective small ads. |
| TrueFalse |
| 3. Small ads should try to "make the sale," rather than provide a reason to visit your website where prospects can learn more. |
| TrueFalse |
| 4. Small ads are easier to create than large ads. |
| TrueFalse |
| 5. Your small ads should be frequently changed to "keep things fresh." |
| TrueFalse |
| 6. The Small Ad Planning Worksheet helps you identify key points for emphasis. |
| TrueFalse |
| 7. When printing proofs of small ads, you should change the "Number of copies to print" default in the Print Dialog Box. |
| TrueFalse |
| 8. Bulleted lists helps you pack a lot of information in your small ads. |
| TrueFalse |
| 9. Reverses and screens have no place in small ads. |
| TrueFalse |
| 10. Subtle changes in line and paragraph spacing will not make a big difference in the readability of your small ads. |
| TrueFalse |
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