| 1. The only people likely to be interested in platforms are professional speakers. |
| TrueFalse |
| 2. Conventional newsletter marketing usually fails because too much time typically goes by between issues. |
| TrueFalse |
| 3. Short newsletters are better than long ones, because they take less time to prepare, and because your clients and customers appreciate reading concise, focused information. |
| TrueFalse |
| 4. A popular nameplate formula is to combine a short title with a longer explanation, or subtitle. |
| TrueFalse |
| 5. Your name should be the focus of your newsletter's title. |
| TrueFalse |
| 6. Design to Sell's Newsletter Title Planning Worksheet can help you identify a title that relates your products and services to the benefits that buyers enjoy when they purchase. |
| TrueFalse |
| 7. Editorial Calendars are likely to benefit only large publications, like the New Yorker or Men's Health. |
| TrueFalse |
| 8. Planning topics ahead of time and writing to fit in a newsletter template takes it easy to keep in constant touch with clients and prospects. |
| TrueFalse |
| 9. Tip sheets make it easy to create sign-up incentives for your newsletter. |
| TrueFalse |
| 10. Newsletters and tip sheets can be recycled into articles, speeches, and teleseminars. |
| TrueFalse |
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