| 1. With today's websites and the Internet, postcards are less important than they once were. |
| TrueFalse |
| 2. You can use postcards to establish relationships with strangers you haven't yet obtained permission to contact via e-mail. |
| TrueFalse |
| 3. The first step in planning a postcard marketing program involves identifying opportunities when it makes sense to send postcards. |
| TrueFalse |
| 4. Design to Sell's Customer Benefits Worksheet can help you relate your products and services to the benefits that buyers enjoy when they purchase them. |
| TrueFalse |
| 5. The Postcard Message Planner worksheet helps you choose the right words and emotional appeals. |
| TrueFalse |
| 6. Additional software is needed to assemble and maintain a customer and prospect mailing list. |
| TrueFalse |
| 7. Postcards are too small to benefit from using a grid to organize space. |
| TrueFalse |
| 8. Postcard templates make it easy to quickly create a series of postcards that project a consistent image. |
| TrueFalse |
| 9. You can test the effectiveness of using postcards to drive traffic to your website by setting up landing pages to track response. |
| TrueFalse |
| 10. Text boxes can never overlap. |
| TrueFalse |
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