| 1. Although technology continues to change, the Three Truths of Effective Marketing remain unchanged. |
| TrueFalse |
| 2. Marketing success is based on targeting as many different prospects as possible. |
| TrueFalse |
| 3. Education-based marketing should be reserved for newly-introduced products. |
| TrueFalse |
| 4. In the Internet Age, keeping in constant touch with your clients and prospects is not as important as it once was. |
| TrueFalse |
| 5.Humorous, "creative," or "cute" headlines are the best ways to attract your client's or prospect's interest. |
| TrueFalse |
| 6. "Stories" can play a major role in the success of your marketing. |
| TrueFalse |
| 7. A "call to action" is a telemarketing term. |
| TrueFalse |
| 8. Sentence and paragraph length have a lot to do with the effectiveness of your marketing messages. |
| TrueFalse |
| 9. "List-based writing" involves writing down the key points you want to include in each project. |
| TrueFalse |
| 10. Acquiring new customers costs more than retaining current customers. |
| TrueFalse |
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