| 1. A 'visual edge' refers to creating marketing materials that reflect the latest design trends. 2. 2. Design can compensate for weak messages. |
| TrueFalse |
| 3. You have to have had lots of experience and training before you can successfully design and create your own marketing materials. |
| TrueFalse |
| 4. Headlines and subheads are examples of design's ability to enhance the readability of long messages. 5. Every marketing messages should be prepared to the same high standards of design integrity. |
| TrueFalse |
| 6. Color plays a major role in creating a atmosphere, or mood, for your message. |
| TrueFalse |
| 7. White space--areas free of text or graphics--play a major role in the success of your marketing materials. |
| TrueFalse |
| 8. Visual pyrotechnics like bright colors and fancy effects can undermine the effectiveness of your message. |
| TrueFalse |
| 9. Words, alone, are enough to quickly communicate size, comparisons, hierarchy, and sequence. |
| TrueFalse |
| 10. Text wraps make your publication easier to read. |
| TrueFalse |
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